Best Deals Under $25 in Amazon’s New Year Shop

Amazon is kicking off 2025 with not only a new store but also a ton of sales with savings of up to 75%.

Amazon’s New Year Shop is full of bargains in a variety of categories, including homewares, clothing, beauty, and more, with prices starting at just $5. We’ve found dozens of products you’ve already added to your cart, including hair masks to keep your hair soft this winter, top-rated bedding sets at 50 percent off, yoga pants, and new cleaning supplies.

Post-holiday shopping is all about saving money, so all of my picks are under $25. We don’t know how long it will last at such a low price, so we recommend adding it to your cart quickly.

Comprehensive New Year Amazon Sale Under $25

Mspny deep conditioning hair mask

One of the biggest discounts you’ll find in Amazon’s New Year Shop is 75% off this deep conditioning hair mask. Currently only $5, this hair mask helps repair damaged, dry hair and strengthen split ends. After shampooing, simply massage the mask into your hair for 10 minutes and then rinse it off. Shoppers say it improves hair texture and shine, and one 5-star reviewer says it “sees instant results.”

Utopia Queen Bed Sheet Set of 4

Freshen up your bedroom for the new year with this 4-piece bed sheet set. Right now it’s 50% off. Made from brushed microfiber, the set includes a flat sheet, fitted sheet, and two pillowcases. The sheet has rubber in the four corners for a perfect fit and is resistant to shrinkage and fading. This bedding set has over 155,000 5-star reviews, with customers saying it’s the best sheet they own and a great value.

brown noise sound machine

Want to catch more Z’s this year? This sound machine sells for just $17 to block out the noise that keeps you awake at night. Featuring 30 soothing sounds such as rain and ocean waves, this sound machine doubles as a night light with 12 soft colors. One 5-star reviewer wrote, “I love that there are so many settings and colors to choose from.” “I leave the fan sound on to calm the cats down from the noise in the apartment. It definitely helps them and helps me sleep, too.”

Best Amazon Clothing Deals Under $25

Amazon’s New Year’s Shop is full of sportswear deals. Perfect for anyone looking to start a new training regimen. Shop our top-rated yoga pants for $13, get an adjustable fanny pack for your outdoor adventures for $10, or enjoy the spring sunshine with a UPF 50+ sun protection jacket.

Best Amazon Health & Beauty Deals Under $25

Winter is the perfect excuse to stay indoors and have a spa day. Especially when you can get some really good deals. You can also purchase 40 pairs of under eye masks for $9 (that’s less than 25 cents each!). Or skip the salon and do your nails at home with this gel polish set for just $14. You can also purchase the incredibly popular hair wax stick for just $8.

Best Home Deals Under $25

If you’re looking to cozy up at home during the winter weather, the Home section of Amazon’s New Year storefront is a great place to shop. Redecorate your bathroom with new hand towels, 41% off washable area rugs, and broom and dustpan sets with 25,000 5-star reviews.

Best Amazon Kitchen Deals Under $25

After cooking and baking in the kitchen over the holidays, why not treat yourself to a new product? Buy a new wooden cutting board at half price, buy a cushioned floor mat for 46% off, and find your favorites. of coffee beans in a new canister.