Exciting Product Launch

Meghan Markle has officially announced that her highly anticipated raspberry jam, part of her lifestyle brand, As ever, will be available for purchase this week. This launch follows a year of buzz surrounding the brand’s inception.

Inspiration Behind As ever

In a March 31 newsletter to subscribers, Markle revealed her vision for the brand, stating, “Ever since I can remember, I’ve been dreaming up easy ways to elevate the everyday into the exceptional.” She articulated her intent to create items that promote connection and evoke the charm of her Montecito home.

Product Overview

The inaugural collection of As ever features several curated products:

• Raspberry Jam: The centerpiece of the launch, detailed as a keepsake item that can be repurposed for various uses.
• Lemon Ginger Tea Blend: A refreshing twist on a warm beverage she makes with fresh garden lemons.
• Crepe Mix: Designed to transform a routine breakfast into a nostalgic experience.
• Additional Offerings: These include wildflower honey with honeycomb, herbal hibiscus tea, herbal peppermint tea, and shortbread cookies adorned with flower sprinkles.

Markle noted that every item reflects her way of expressing care towards her loved ones.

Discovering Unique Uses

The packaging for the raspberry jam is described as keepsake quality, ideal for storing love notes or keepsakes, and encourages creative repurposing—such as using the jar as a small vase or a holder for writing instruments.

A Message of Encouragement

Markle concluded her announcement with an empowering message: “I hope when you see what I’ve worked so hard to create, you’re encouraged to know that whatever life brings, you can do it, too.” She emphasized the importance of creativity and self-expression.

As ever: A Love Language

According to the brand’s website, “As ever is more than a brand—it’s a love language.” The lifestyle brand aims to inspire joy and create meaningful moments through its thoughtfully crafted products.