Robert Irwin’s Exciting New Modeling Campaign for Bonds
Introducing the Partnership
Wildlife advocate Robert Irwin has recently teamed up with Australian underwear brand Bonds for an engaging new campaign. This collaboration offers fans a unique look at Irwin, the son of the late Steve Irwin, often known as the “Crocodile Hunter.” At 21 years old, he presents a fresh and dynamic cross-section of modeling and wildlife conservation.
Campaign Highlights
On a Thursday announcement, Bonds unveiled a series of striking images featuring Irwin modeling various styles of their boxer briefs. Notably, he was accompanied by several exotic creatures, showcasing his lifelong affinity for wildlife.
- In one image, Irwin relaxes in a field, a sizeable spider perched on his shoulder.
- Another striking photograph captures him in a chair, a snake draped around his neck.
- One particularly charming shot displays Irwin cradling a large lizard while wearing a classic white tank top and teal underwear, highlighting not only his physique but also his commitment to animal conservation.
Creative Campaign Video
Bonds further complemented their photo series with a campaign video featuring Irwin calmly sitting in a chair. The video captures the essence of Australia, with a snake hissing beside him and a tarantula crawling across his leg as he sips water. In a voiceover, he poses the question, “How is it Australians are so laid back?” to which he answers, “It’s simple. They’re all wearing comfy undies.”
The scene further emphasizes Irwin’s relaxed demeanor, even as the camera reveals a significant alligator positioned right in front of him.
Irwin’s Enthusiasm for the Collaboration
In a conversation with People magazine, Irwin expressed his immediate excitement about the modeling opportunity. “I wish I could say I was very suave and cool about the whole thing,” he stated, “but I was like, ‘Yes! Let’s do it!’ Because Bonds in Australia is an absolute icon.” He elaborated on his desire to pursue various thrilling experiences at this stage in his life, seeking out new challenges that inspire a sense of adventure.
