The shirts Londoners are queuing for

Earlier this year, British shirt brand With Nothing Underneath held a sample sale in London that drew queues around Belgravia. One TikToker I follow said he waited in line for an hour and 45 minutes before the brand handed out croissants to eager shoppers. An hour and 45 minutes sounds like a long time to wait for a button-down Oxford shirt, but given WNU’s cult status in the UK, this level of hype is actually not that surprising.

A brand founded by fashion journalist Pip Darrell. The former Tatler editor spotted a gap in the market for high-quality cotton shirts and now her shirts are an integral part of London’s fashion uniform. It’s rare that I go to a launch event and don’t see at least one influencer or editor wearing one of these button-down shirts. The moment that really changed the brand’s trajectory was when Meghan wore one of the shirts in a video for the charity Smartworks. She has continued to shop from the British independent brand ever since.

Style Notes: A tomato red linen shirt is a year-round staple.

WNU may have received a lot of influencer and media attention, but its real success lies in the quality of its products. I have 5 (yes, that’s a thing) and I’m really impressed with how durable the fabric is and how it stays beautiful even though they’re in regular rotation in my wardrobe. I am receiving

By focusing on shirts, Darrell and the team have been able to be very exacting when it comes to construction and execution, and now offer a variety of cuts, silhouettes, and fabrics, so you’ll find the shirt that’s perfect for you. “Our shirts are cut slightly oversized for flattering casualness and are made from the highest quality European materials, including cotton and linen from Portugal and silk from Italy,” says Darrell. told Who What Wear. “We keep the WNU buttons on the ‘men’ side,’ so you always know the shirt is from WNU. It’s a tribute to WNU’s crisp tailoring and inspiration from the iconic men’s tailoring houses on Savile Row and Jermyn Street. ”

From wrinkle-resistant Tencel in moody fall colors to striped linen shirts perfect for a beach vacation, keep scrolling for a rundown of WNU’s best shirts. Darrell says the original shape, the boyfriend, is most popular with Brits because it looks tailored yet oversized and casual.

Additionally, it’s worth noting that the brand also ships to the United States and has a helpful guide on their website about taxes and shipping costs to expect on international orders.

How influencers are styling WNU shirts:

Style Notes: Some of the shirts come with matching shorts, perfect for the holidays or lounging around the house.

Style Notes: With Nothing Underneath has a ton of comfortable striped shirts to dress up or lounge around at home.

Style Notes: Striped shirts are especially popular and can be buttoned up or worn open over a tank top.

Style Notes: White shirts are a wardrobe staple, and Alexis Foreman’s half-tuck and rolled-up sleeves create a flattering silhouette.

Style Notes: The rich chocolate color is on trend, and this shirt will add a touch of class to even simple outfits.

Style Notes: This navy shirt is a popular item from With Nothing Underneath and looks stylish with white pants or everyday denim.

Style Notes: When it comes to shirts, we tend to stick to classics like navy, white, and stripes, but punchy hues like this raspberry shirt can add something to elevated basics .

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