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This is a minimalist brand that cool Brits already know

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British Vogue declared Rohe an under-the-radar brand praised by editors based in London and New York. A quick scroll through the brand’s tagged photos on Instagram reveals that this hidden Amsterdam-based brand is secretly a mainstay of influencers and It girls.

Rohe’s focus on tailoring and beautifully constructed basics will appeal to those who love The Row and Totem. A relatively new brand, it was founded in 2021 by Marieke Muehlendyks and Michael Weers, who wanted to create timeless collections that transcended seasons and fickle trend cycles. The brand’s website states, “Lohe focuses on unexpected edges, exceptional Italian fabrics, and uncompromising quality.” Black blazers, tailored shorts, and maxi skirts are the core of every collection, making you feel like Carolyn Bessette Kennedy.

You don’t have to be a minimalist to understand these basic elements. Although simply wired, the structure has an architectural quality. For example, a gray crewneck sweater is cut off at the shoulders and the arms loop around the chest. The blouse is artistically draped with ripples, folds and twists to create a striking silhouette. In stock at Net-a-Porter and Nordstrom, you don’t have to travel to get your hands on Europe’s hottest brands.

Keep reading for my edit of influencer-approved pieces and the new Rohe collection.

Influencers wearing Rohe:

An influencer wearing the fashion brand

Style Notes: Lizzie Hadfield’s black wool coat is a previous Rohe design, and this year we’re all about the chocolate brown double-breasted coat.

An influencer wearing the fashion brand

Style Notes: A black blazer is always the centerpiece of any collection.

An influencer wearing the fashion brand

Style Notes: These cream shorts are an influencer favorite.

Influencer Christy Tyler wears a white Rohe blouse with tie detail.

Style Notes: Lohe is beloved for its silk separates, like this blouse with a flowing tie.

An influencer wearing the fashion brand

Style Notes: Minimalist influencer Brittany Bathgate is a Rohe devotee and is seen here wearing an ivory maxi.

An influencer wearing the fashion brand

Style Notes: This is Lohe’s signature silhouette, and the silk drape looks beautiful.

An influencer wearing the fashion brand

Style Notes: Linda Tolle is a huge Rohe fan and this black pencil skirt is a wardrobe staple.

Buy Rohe:

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