Alicia Cousins is reshaping the activewear industry by blending creativity, sustainability, and inclusivity in Pixie and Sherbet.
Alicia Cousins isn’t just another entrepreneur, she’s a force of nature in the world of fashion, turning personal struggles into an empowering, inclusive, and sustainable activewear brand, Pixie and Sherbet. A mother who knew firsthand the challenges of balancing family life with the desire for functional, stylish clothing, Alicia created a brand that speaks to every woman’s need for clothes that move with her, support her, and make her feel confident.
While many entrepreneurs enter the market with just a business plan, Alicia’s approach was fueled by personal experience, passion, and a relentless desire to provide activewear that doesn’t just serve a purpose but also inspires women to feel unstoppable.
A Founder’s Journey: From Struggle to Vision
For Alicia, the journey to founding Pixie and Sherbet wasn’t born from a fleeting idea or market trends, it emerged from a very real, personal need. As a mother, Alicia struggled to find activewear that was as versatile as her life. Whether running after her kids, managing a busy household, or carving out time for self-care, Alicia realized that most activewear was either too restrictive, uncomfortable, or just not designed for a woman with a real-life agenda.
“I wasn’t just looking for clothes to work out in. I needed something that could go from the gym to school pick-ups, from a meeting to an afternoon walk without missing a beat,” Alicia explains. This frustration sparked an idea: Why not create activewear that was as multi-dimensional as the women who wear it?
And with that, Pixie and Sherbet was born, a brand designed for women who need more than just a set of leggings or a sports bra, but instead, clothing that fits seamlessly into every facet of their day.
Crafting a Brand with Purpose and Passion
From day one, Alicia’s mission was simple: to create activewear that made women feel empowered, confident, and comfortable, no matter their size or stage in life. Her goal was not to just design clothes, but to craft a collection that would transform the way women see themselves in activewear. Pixie and Sherbet’s unique blend of style, comfort, and inclusivity has made it a favorite for women across the globe.
Alicia’s vision goes far beyond just fitting a market demand; she’s rewriting the standards of what it means to be a woman in the activewear industry. “It’s not about making clothes for the perfect body type, it’s about making clothes for real women,” Alicia says. Her size-inclusive collection, which spans from 2XS to 6XL, ensures that no woman is excluded from enjoying the stylish, functional, and empowering designs of Pixie and Sherbet.
But Alicia’s commitment to her customers doesn’t stop at just fit. She has worked tirelessly to develop products that cater to the demands of modern women, creating designs that offer the flexibility and freedom to move, whether at the gym or at a family gathering.
Sustainability and Responsibility: A Founder’s Commitment to the Planet
Alicia’s deep-rooted responsibility toward the environment has been a driving force behind every decision she’s made for Pixie and Sherbet. She recognized early on that sustainability must be a core value, not just an afterthought. For her, creating clothing that empowers women also means creating clothing that leaves a positive impact on the planet.
By using eco-friendly NeoPigment™ inks, recycled fabrics, and low-waste packaging, Alicia has ensured that Pixie and Sherbet isn’t just a brand that cares about the people who wear the clothes, but also about the world we live in. “I wanted to make sure that when women wear Pixie and Sherbet, they feel good about how they look, but also about their impact on the world,” she explains.
Her commitment to sustainability doesn’t end with the materials, either. Alicia has made sure the entire supply chain, from design to production, aligns with her vision for a cleaner, greener future. It’s this kind of integrity and purpose that sets Pixie and Sherbet apart in a crowded industry.
Alicia’s Impact: Building Confidence, One Piece at a Time
What truly sets Alicia’s brand apart is not just the quality of the products, but the culture she’s built around them. Alicia’s understanding of women’s lives, of the way they juggle roles, responsibilities, and self-care, has shaped every aspect of Pixie and Sherbet.
Her designs aren’t just about function or fashion; they’re about the emotions they evoke. “When a woman wears our pieces, I want her to feel seen, supported, and unstoppable,” Alicia says. It’s this focus on emotional empowerment that has garnered a dedicated following for Pixie and Sherbet, with women across the globe sharing stories of how Alicia’s designs have helped them feel more confident and ready to take on the day.
Whether women are hitting the gym, working from home, or enjoying a day out, Pixie and Sherbet offers clothing that meets the demands of their busy lives without compromising on style or comfort. Alicia’s designs allow women to express their personality, their power, and their unique beauty through every piece they wear.
Looking Ahead: A Continued Evolution
For Alicia, the work is far from over. As Pixie and Sherbet continues to evolve, Alicia remains focused on the future, one where the brand isn’t just about selling clothes, but about leading a movement of empowered women who feel supported both by the designs they wear and the values the brand stands for.
“I want Pixie and Sherbet to be a part of every woman’s journey. I want them to feel unstoppable, to feel like they can take on the world,” Alicia says. As the brand grows, she remains committed to innovation, ensuring that every piece of activewear made is as dynamic as the women it’s created for.
Pixie and Sherbet is more than just a brand, it’s a story of a woman who turned her personal struggles into a vision for change, a vision that is empowering women everywhere to live boldly, confidently, and sustainably.
To explore the full collection and learn more about Alicia’s vision, visit Pixie and Sherbet.
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