A Major Hair Transformation

Ariana Grande has officially shifted her hair color again, moving from a shimmering honey blonde to a daring purple ombré. This transformation comes shortly after her previous change to a darker auburn shade, which she revealed in her short film, Brighter Days Ahead. This latest hairstyle is billed as her most dramatic in years, following a series of more subtle color adjustments.

Campaign with Swarovski

Grande’s new hairstyle is part of her collaboration with Swarovski, where she models their vibrant jewelry collection inspired by 1960s pop art. The ombré look is styled in a high slicked ponytail, complementing the bold colors of the jewelry featured in the campaign.

Symbolic Representation of Style

According to a press release regarding the campaign, the project emphasizes the connection between self-expression and fashion. Grande’s transformation reflects the “fantasy world of color and light” associated with Swarovski, showcasing creativity and joyful self-expression. Her purple hair is said to align seamlessly with the brand’s latest lilac designs.

“I’m so excited that my creative journey continues with Swarovski, and I love the metamorphosis storyline of this new Spring-Summer 2025 campaign,” stated Grande. “Styled in a palette of vibrant colors and radiant crystal jewelry, this campaign felt truly uplifting and joyful.”

Background and Future Plans

As reported in Vogue, Ariana Grande had dyed her hair blonde specifically for her role in the film adaptation of Wicked, despite using wigs during filming. She sought a strong connection to her character, Glinda, stating, “Even though I was wearing wigs, I needed to be blonde, too.” With the anticipated release of Wicked Part Two on the horizon, it appears that Grande’s association with blonde hair will soon come to a close.