Erin Andrews, the well‑known sports broadcaster, host, and entrepreneur, is celebrating her journey with the launch of her innovative women’s clothing brand WEAR. The brand, which focuses on creating female‑friendly sportswear, was born out of Andrews’ experiences both in the sports industry and as a woman navigating the world of professional broadcasting and sports media. In a recent interview, Andrews shared the deeply personal story behind how the name for her line came to be and what drives her commitment to empowering women through fashion.
A Name with Meaning
The inspiration behind the name “WEAR” was not something that came overnight. According to Andrews, it was a decision years in the making, reflecting her passion for both fashion and the unique needs of women in sports. During an intimate interview with People Magazine, she explained, “I thought of the name for my brand about ten years ago while sitting in a restaurant in San Francisco, of all places.”
Andrews, a longtime advocate for women’s representation in sports media, recognized that there was a distinct gap in the market for apparel that catered specifically to women in the sports world,especially clothing that allowed women to express their love for sports while maintaining their sense of style and confidence. It was this insight that sparked the idea for WEAR.
“I wanted a name that would resonate with women on a personal level,” she said. “It had to feel powerful, inclusive, and feminine,something that women of all ages could wear and feel proud of.” The simplicity of the name, WEAR, not only emphasizes what the brand represents, but also signifies its accessibility for women everywhere.
Born from the Super Bowl Experience
One of the key moments that solidified Andrews’ decision to launch her apparel line came from her extensive career covering major sporting events like the Super Bowl. As one of the most recognized female broadcasters in sports, Andrews has had a front‑row seat to the changing landscape of how women are viewed and treated in the industry.
In discussing her own experiences, Andrews shared that while she loved her job and the excitement of being part of some of the biggest sports events in the world, there were times when the attire choices for women in sports broadcasting felt limiting. “There were very few options that combined professional style with comfort and the ability to stand out in a male‑dominated environment,” she reflected. “I wanted something that women could wear while feeling empowered, confident, and comfortable,whether they’re sitting at a game or standing on the sideline.”
From this gap in the market came WEAR,a brand designed to meet the demands of women who are both sports fans and professionals, providing clothing that fits well, feels good, and makes women feel seen and celebrated.
Empowering Women Through Fashion
At its core, WEAR is about much more than just sportswear. It’s about creating a movement for women who are passionate about sports, media, and their own unique style. For Andrews, the brand reflects her vision for a future where women are not only represented in sports media but celebrated for their contributions both on and off the field.
“I believe women are so often told they have to choose between looking professional and feeling comfortable. WEAR breaks that barrier,” she said. “It’s a celebration of every woman who loves sports, whether you’re playing in a league or cheering on your favorite team from the couch. We should all have clothing that supports our passions and lets us stand proud of who we are.”
The brand features a diverse range of sportswear, including tops, jackets, leggings, and accessories, all designed with functionality in mind, but infused with a stylish flair that makes them versatile enough for both sports events and everyday wear. WEAR embraces both comfort and style, ensuring women can confidently transition between casual settings and more polished looks without missing a beat.
Inclusion and Confidence at the Forefront
One of the pillars of WEAR is its commitment to inclusion. The brand offers a wide variety of sizes, aiming to cater to women of all body types, ensuring that everyone can find pieces that fit them well and make them feel confident. This emphasis on inclusivity is a core principle for Andrews, who has always advocated for more diverse representation in sports and fashion.
In fact, WEAR also incorporates a line of eco‑friendly materials in some of its designs, highlighting the brand’s commitment to sustainability. Andrews hopes that by promoting both environmental awareness and inclusivity, WEAR will not only change the way women think about sportswear but also contribute to larger cultural shifts within the fashion industry.
“Every woman deserves to feel strong, beautiful, and capable,” Andrews added. “It’s important that we create spaces, through fashion, where women can express themselves without feeling limited or boxed in by societal expectations. WEAR is about opening those doors.”
A Vision for the Future
As WEAR continues to grow, Andrews is already looking toward the future, planning new collections, and expanding the brand’s outreach. In addition to her work with the line, she’s committed to collaborating with other influential women in sports and fashion to create even more opportunities for women to excel in both industries.
“We’re in a moment of change, and I want WEAR to be part of that movement,” she said. “Fashion is a tool for empowerment. My goal is to help every woman embrace their passion for sports, style, and confidence.”
In the coming months, WEAR plans to debut several exciting new pieces, each designed to capture the essence of sports culture while still offering stylish options for daily wear. With Andrews’ continued leadership, the brand is poised to make an even greater impact, not just in sports apparel, but in the fashion industry as a whole.
For Erin Andrews, WEAR is more than just a clothing brand,it’s a statement, a celebration, and a reflection of a journey to empower women through every stitch.
