June 10, 2025 — Glossier, the beloved minimalist beauty brand, has launched its highly anticipated new product, the Lip Glaze, in a groundbreaking collaboration with the globally renowned K-pop group Katseye. The release, which took place on June 10, combines Glossier’s signature aesthetic with the dynamic energy of Katseye, offering fans and beauty enthusiasts a refreshing twist on classic beauty trends.
Effortless Beauty Meets K-Pop Energy
The Lip Glaze promises a unique, hydrating formula that delivers a sheer, glossy finish — ideal for achieving that “no-makeup makeup” look that has dominated beauty trends in 2025. With a focus on light-reflective shine and a nourishing texture, this product aligns with the current summer beauty wave: a more natural, radiant appearance that still stands out.
Glossier’s founder and CEO, Emily Weiss, spoke about the collaboration, emphasizing the perfect blend of the brand’s minimalist approach and Katseye’s bold, high-energy style. “We’ve always been about effortless beauty, and working with Katseye has brought an exciting new layer to that philosophy. The Lip Glaze is perfect for those who want something low-maintenance, yet empowering,” Weiss said.
Katseye: The Global K-Pop Phenomenon
Katseye, known for their genre-defying music and electrifying performances, has become a household name worldwide. The group, which boasts millions of followers across social media platforms, is celebrated not only for their music but also for their distinctive fashion and beauty looks. Their partnership with Glossier is a natural extension of their ever-evolving influence on the beauty and fashion landscape.
The collaboration’s aesthetic reflects the fusion of Glossier’s chic, understated appeal with Katseye’s bold, eclectic style. Each of the shades in the Lip Glaze collection is inspired by iconic Katseye performances, adding a personal and glamorous touch that resonates with fans of both the K-pop group and the beauty brand.
The Lip Glaze Collection: Shades for Every Mood
The Lip Glaze comes in a carefully curated range of colors designed to enhance a variety of skin tones. The shades, which range from soft nudes to vibrant pinks and rich reds, offer a translucent, glossy finish that complements the summer glow aesthetic.
Each shade is formulated with nourishing ingredients like hyaluronic acid and vitamin E, ensuring that lips stay moisturized throughout the day without feeling sticky. The lightweight texture makes it ideal for layering over lip balms or lipsticks for added shine.
The collection includes a total of five shades: Barely There, a soft nude for a natural, everyday look; Electric Rose, a vibrant pink that adds a playful touch; Solar Flame, a warm red with orange undertones; Cosmic Crush, a cool-toned pink with a touch of shimmer; and Midnight Glow, a deeper berry shade for an edgier vibe. These shades are designed to be universally flattering, giving users a variety of options to match their moods and styles.
Why the Collaboration Matters
This collaboration marks a significant moment in both the beauty and music industries. For Glossier, it taps into the global influence of K-pop, particularly the massive reach of Katseye’s fandom. Known as “Katseye Stans,” the group’s loyal supporters span continents and have consistently driven beauty trends within the K-pop sphere.
For Katseye, the partnership with a major beauty brand is yet another way the group extends its reach beyond music, engaging with fans through cosmetics, fashion, and lifestyle. Katseye’s influence has been far-reaching, helping set new standards for beauty trends, with the group members often seen sporting striking and avant-garde makeup looks on stage and in promotional content.
A Look Ahead: Glossier’s Expansion into Global Markets
With this collaboration, Glossier is further cementing its status as a global beauty player. The Lip Glaze collection will be available for purchase through both Glossier’s official website and select pop-up locations worldwide, ensuring that Katseye fans across the globe will be able to join in the excitement.
The collaboration also highlights Glossier’s commitment to expanding its presence in Asia, particularly in countries where K-pop has a strong cultural influence. Following the Lip Glaze release, rumors suggest that Glossier is eyeing even more K-pop partnerships in the future, with the aim of continuing to appeal to the younger, fashion-forward consumer demographic.
Celebrity Reactions and Early Buzz
Even before the official release, the Lip Glaze had created a buzz on social media. Fans of both Glossier and Katseye have flooded platforms like Instagram and TikTok with excited posts, speculating about the new product’s impact. Many K-pop idols and influencers have been spotted teasing the collaboration in their own social media posts, which has only amplified anticipation.
Pricing and Availability
The Glossier Lip Glaze collection is available now at a price of $18 per shade, and fans can purchase it directly from Glossier’s website. Early reviews suggest that the product lives up to expectations, with many praising its smooth application and comfortable, non-sticky finish.
Conclusion: A Fresh Take on Glossy, Effortless Beauty
With the launch of the Lip Glaze in collaboration with Katseye, Glossier successfully merges the best of both worlds: effortless, minimalist beauty with the vivacious energy of K-pop. The new product is poised to become a must-have for fans and beauty aficionados alike. Whether you’re looking for the perfect summer gloss or an easy way to add a pop of color to your routine, the Lip Glaze seems to have it all.
