Byline: Felicity Morgan, Beauty Correspondent
Date: June 4, 2025
Location: New York, NY
Glossier has officially launched its highly anticipated Lip Glaze, a new product created in collaboration with the global girl group Katseye. The launch marks a vibrant intersection of beauty and music, with Glossier blending its signature minimalist style with Katseye’s unique flair. The Lip Glaze promises a glossy finish and a lightweight feel, catering to the growing demand for natural-looking, easy-to-wear makeup.
A Fusion of Music, Fashion, and Beauty
The collaboration between Glossier and Katseye goes beyond the realm of cosmetics. Katseye, known for their chart-topping hits and distinctive style, has infused the Lip Glaze with their bold, individual personalities. The girl group, consisting of Daniela, Lara, Megan, Manon, Sophia, and Yoonchae, is famous for their powerful performances and empowering messages. Their global fanbase has only heightened excitement surrounding the beauty product line.
For Glossier, this collaboration represents a thrilling new venture into the world of music and fashion. The brand has built a loyal following through its dedication to creating products that enhance natural beauty, and the Lip Glaze is no exception. According to Katseye’s Daniela, the partnership is a perfect blending of their love for music and fashion with beauty, making it a natural extension of their personal brand.
The Product: High-Shine and Lightweight
The Lip Glaze formula promises a lightweight, high-gloss finish that enhances the lips without the typical heaviness associated with traditional lip gloss. This innovative product combines the benefits of moisture and shine in one easy-to-apply formula. Its creamy texture offers a luxurious, cushion-like feel while providing long-lasting hydration.
The Lip Glaze is designed to meet the rising demand for more natural-looking makeup. As beauty trends continue to shift toward minimalist, fresh-faced looks, the product provides a subtle pop of color that complements any skin tone. Whether worn solo for a natural look or layered on top of other lip products, the Lip Glaze is versatile and effortlessly chic.
Shades That Suit Every Skin Tone
One of the most exciting aspects of the Lip Glaze launch is the wide range of shades available. Glossier and Katseye have made sure to include options for every skin tone, from understated neutrals to bold, statement-making hues. This inclusivity is part of Glossier’s commitment to creating products that celebrate diversity and cater to the needs of a broad audience.
The product comes in a variety of shades, each selected to reflect the distinct personalities of the Katseye members:
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Velvet Blush: A soft, muted rose with a warm undertone, perfect for everyday wear.
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Berry Pop: A deep, vibrant berry ideal for making a bold statement.
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Peach Glow: A light, peachy nude that adds a fresh, natural touch to the lips.
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Fiery Red: A fiery, eye-catching red for those looking to turn heads.
Each of these shades is designed to enhance the natural beauty of the wearer, providing a glossy, moisturized finish without the heavy or sticky feel of some traditional glosses.
Why the Collaboration Matters
This partnership between Glossier and Katseye underscores a larger trend of musical artists collaborating with beauty brands to influence and engage with their audiences in innovative ways. Katseye, with its broad appeal and global presence, brings a unique energy and flair to the beauty world, blending their passion for self-expression through music with a love for personal style and beauty.
The Lip Glaze collection also signals a shift in how beauty brands are engaging with consumers. Rather than relying solely on celebrity endorsements, Glossier is tapping into the growing influence of music and pop culture to create products that resonate with their fanbases. This trend is expected to continue, with more artists entering the beauty space in the years to come.
The Anticipated Launch and Availability
The Lip Glaze collection is available for purchase on Glossier’s official website, with shipping to a variety of international locations. Given Glossier’s reputation for successfully launching products that quickly sell out, this latest release is expected to be no different. Beauty lovers are already flocking to the site to purchase their favorite shades, and social media influencers are taking to platforms like Instagram and TikTok to showcase their swatches and initial reactions.
This collaboration has already sparked excitement among fans of both the brand and the girl group. With Katseye’s massive following and Glossier’s established presence in the beauty industry, the launch is poised to be a major success, further cementing the link between music and beauty.
A Perfect Match
Ultimately, the Lip Glaze is a product designed for those who appreciate beauty that enhances their natural look, without sacrificing comfort or wearability. It offers something for everyone, whether you’re a long-time fan of Glossier or a new follower of Katseye. The collaboration not only introduces an exciting new beauty product but also represents a larger cultural moment where music, fashion, and beauty collide in unexpected and exciting ways.