Hustle and Grace Official is reshaping modern womanhood by offering products and coaching that support women’s needs.
Hustle & Grace Official: Empowering Modern Women with Purpose, Style, and Support
For today’s modern woman, the pressures of managing career ambitions, family commitments, and personal well-being can feel overwhelming. We live in a world that demands multitasking at its finest, yet few resources exist to help women navigate this balancing act with grace. Enter Hustle & Grace Official, a lifestyle brand created by Iluka Cindi Greentree, designed specifically for women who want more than just products, they need personal support, clarity, and tools for thriving amidst their many roles.
Drawing inspiration from her own journey of balancing career, motherhood, and mental well-being, Greentree launched Hustle & Grace Official to offer a comprehensive support system for women at all stages of life. With a career background in mental health, behavioural change, Domestic and Family Violence and family support, Greentree has created a brand that goes beyond surface-level offerings to truly help women feel empowered, organized, and aligned.
The Genesis of Hustle & Grace Official: From Personal Struggles to Purposeful Creation
The idea for Hustle & Grace Official didn’t come from a place of assumption, it was born from Greentree’s own experiences of juggling multiple responsibilities. Over 15 years of working in mental health, community services, and family support, Greentree saw firsthand the invisible load carried by women in all walks of life.
“I would listen to the stories of women who were navigating competing demands, just like me,” Greentree reflects. “I recognized a shared experience of women feeling stretched thin, overwhelmed, and unsure of how to prioritize themselves without sacrificing everything else.”
As Greentree continued to support women in crisis, she realized that what many needed wasn’t just a product or a quick fix, but a holistic ecosystem designed to address their emotional, physical, and practical needs. From this understanding, Hustle & Grace Official was born, providing both tangible products and transformative coaching through its sister company, Renew Mindset and Co.
Greentree’s dual approach is evident in the brand’s offerings, products that are designed to simplify daily life, alongside programs that guide women towards mental clarity, self-empowerment, and emotional well-being.
The Iluka Tote: Functionality Meets Elegance
The first product from Hustle & Grace Official to hit the market is the Iluka Tote system, a premium hybrid carry-all that epitomizes the brand’s ethos of combining functionality with elegance. Crafted from eco-luxe vegan pebble leather and accented with gold hardware, the tote is designed for women on the go who need a bag that can keep up with their busy lifestyles.
What makes the Iluka Tote truly unique isn’t just its thoughtful practicality, it’s the Influence Collection behind it. Hustle & Grace is built on a slow-fashion ethos, offering limited editions and small-batch runs so every release feels exclusive, intentional and deeply personal.
Each drop is designed to give women a one-of-a-kind experience, not something mass-produced.
The tote features a padded laptop sleeve, an insulated compartment, RFID-blocking card slots, a built-in charging port, and convertible straps. It’s a sophisticated yet versatile bag, perfect for women who need to transition seamlessly between meetings, travel, and personal time without juggling multiple bags.
“For years, I struggled with multiple bags,” Greentree shares. “I wanted one bag that could do it all, be functional, stylish, and high-quality. The Iluka Tote is the result of that frustration.”
The feedback from customers has been overwhelmingly positive, with many praising its organizational features, thoughtful design, and modern aesthetic. It’s a perfect example of how Hustle & Grace Official blends beauty with utility, providing women with the tools they need to stay organized and stylish.
A Holistic Approach: Coaching Programs for Personal Clarity
But Hustle & Grace Official isn’t just about products, it’s about creating systems for success. With Renew Mindset and Co, Greentree offers coaching programs designed to help women cultivate mental clarity, strengthen their mindset, and develop healthy boundaries. The flagship course, The Inner Grace Project, provides structured guidance within the 1-1 coaching to help women reflect on their lives, identify goals, and build habits that promote well-being.
“The coaching is designed to offer tools and strategies for personal growth,” Greentree explains. “It’s about teaching women how to set boundaries, manage stress, and create space for clarity and self-alignment.”
The synergy between Hustle & Grace Official’s products and Renew Mindset and Co’s coaching programs creates a unique opportunity for women to access a complete support system, one that addresses both their external needs (through products) and their internal needs (through coaching and mindset work).
A Brand Born from Real Life
What truly makes Hustle and Grace Official resonate with women is its authenticity. Greentree doesn’t just understand the challenges modern women face, she’s lived them. From her career in mental health to managing her own family’s mental health challenges, balancing motherhood, and building a business, Greentree’s journey is deeply embedded in the brand’s ethos.
“I’m not selling an idea that I haven’t personally experienced,” she says. “I’m offering solutions based on my own journey and the lessons I’ve learned along the way. This isn’t just a brand; it’s my way of creating the support system I wish I had.”
Greentree’s commitment to authenticity has made her brand resonate with women from all walks of life. Whether it’s through products or the coaching programs, Hustle & Grace Official offers women a sense of community and support that feels real and tangible.
Future Plans: Immersive Retreats and Expanding the Ecosystem
Looking ahead, Hustle & Grace Official along with Renew Mindset & Co has ambitious plans to expand its offerings. Upcoming products such as The Kirra Tote will continue the brand’s philosophy of combining elegance with practicality.
In addition, Greentree plans to offer immersive retreats for women seeking educational and restorative experiences. These retreats will provide women with the opportunity to take time for self-reflection, healing, and rejuvenation, a perfect complement to the brand’s coaching programs.
“The retreats will offer a space where women can disconnect from the demands of everyday life and focus on restoring their own inner balance,” Greentree shares. “We want to create immersive experiences that encourage growth, empowerment, and clarity.”
As Hustle & Grace Official continues to grow, the brand is excited to announce that it will soon be releasing sales in the USA. While the brand currently offers products in Australia, New Zealand, and New Caledonia, the expansion to the U.S. market will allow more women to experience Hustle & Grace’s empowering products and services.
A Support System for Modern Women
Hustle & Grace Official is not just another lifestyle brand. It’s a movement designed to help women navigate the complexities of modern life with grace and clarity. With its blend of practical products, transformative coaching, and a holistic support system, the brand empowers women to balance their ambitions, responsibilities, and personal well-being.
“This is about creating systems and products that truly help women thrive, not just survive,” Greentree says. “I want to help women feel supported, confident, and aligned in every part of their life.”
As more women face the unique challenges of modern womanhood, Hustle & Grace Official offers the tools and support they need to move forward with clarity, grace, and strength.
Stay connected and join the journey:
- Hustle and Grace Official Website
- Subscribe to the Hustle and Grace Newsletter
- Renew Mindset and Co
- IlukaCindi
With Hustle & Grace Official, women no longer need to juggle chaos, now they can move through life with clarity, confidence, and grace.
