Kristin Chenoweth: A New Role as Chief Mature Officer

Actress and singer Kristin Chenoweth, renowned for her role as Glinda in the Broadway sensation Wicked, has teamed up with Laura Geller as the brand’s new Chief Mature Officer (CMO). As part of her new role, Chenoweth will help promote a special sitewide sale scheduled for April 9, 2024.

Innovative Discount Structure

This unique sale introduces an age-based discount system designed to cater to mature customers. Here’s how it works:

• Participants need to provide their email and birthday through a sign-up pop-up or navigation bar.
• Within ten minutes, shoppers aged between 40 and 80 will receive a personalized discount code based on their age.
• For example, a 53-year-old shopper can enjoy a 53% discount, whereas shoppers under 40 receive a 40% discount, and those aged 80 and above benefit from an 80% discount.

This means for just $8, customers can purchase the popular Baked Balance-n-Brighten Foundation, a favorite of Chenoweth.

Featured Product: Baked Balance-n-Brighten Color Correcting Foundation

One of the highlights of Laura Geller’s product line is the Baked Balance-n-Brighten Color Correcting Foundation. Available in nine shades, this lightweight powder foundation is celebrated for its ability to blur imperfections while providing a creamy texture and hydration. Enriched with centella asiatica and white tea extract, it offers skin-soothing properties that are particularly beneficial for mature skin.

Chenoweth is not alone in her admiration for this foundation; it is also endorsed by InStyle editors and beloved by many customers, including notable personalities like Fran Drescher.

Customer Satisfaction

This foundation’s formulation caters specifically to mature skin, ensuring that it does not settle into fine lines or create a cakey appearance. Customer feedback highlights the following:

• A shopper in her late 60s stated that it “gives a flawless look and smooths over [wrinkles].”
• An “impatient” user praised its “soft and dewy finish,” emphasizing ease of application.
• Even younger users have noted its impressive results, with a customer in her late 20s remarking, “It looks like there’s a filter on” their skin.

Explore Additional Best-Sellers

In addition to the Baked Balance-n-Brighten, this sitewide sale features various other Laura Geller products:

• Spackle Hydrate Skin Perfecting Primer
• The Best of the Best Baked Face Palette
• Baked Blurring and Setting Powder

Don’t miss the chance to take advantage of discounts of up to 80% off on these and other products available during this special sale.