Rapid Sales of the First Product Line

Meghan Markle’s lifestyle brand, As Ever, made headlines with an impressive launch, where its initial eight-product offering sold out within minutes. Notably, the limited-edition wildflower honey with honeycomb was completely gone in just five minutes, reflecting the high demand for Markle’s products.

Markle’s Response to the Launch

In response to the overwhelming success, Markle shared her excitement on Instagram, stating, “Our shelves may be empty, but my heart is full.” She acknowledged the support from customers, saying, “We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing. It’s just the start.”

Details of As Ever’s Product Offerings

The product line includes:

• Raspberry jam in keepsake packaging
• Herbal teas: lemon ginger, hibiscus, and peppermint
• Crepe mix
• Flower sprinkles
• Shortbread cookie mix with flower sprinkles
• Limited-edition wildflower honey with honeycomb

Prices for these items ranged from $12 to $15, appealing to a broad audience with varied tastes.

Brand Vision and Creation

As Ever is described as “a curated collection” by Markle, aiming to reflect her passion for cooking and entertaining. The brand’s premise is built on creating moments of joy and enhancing everyday experiences. Markle shared her personal journey on the brand’s website, stating, “What began with a small pot of fresh fruit preserves, bubbling away in my home kitchen, has inspired this curated collection to bring surprise and delight to your every day.”

Future Product Launches

Anticipation is building for future offerings from As Ever, as products are expected to be released seasonally. The next launch is anticipated to occur during the summer months.