Meghan Markle Renames Her Lifestyle Brand
Meghan Markle has recently made waves in the lifestyle sector by renaming her brand, which was formerly known as the American Riviera Orchard. This change has been hinted at for over a month, culminating in a significant reveal that many of her fans were eagerly anticipating. The Duchess of Sussex has taken an active role in the branding, signifying a dedication to her entrepreneurial endeavors alongside her personal life with Prince Harry.
On January 1st, Meghan rejoined Instagram and began signing her posts with “As Always.” This intriguing signature set the stage for a series of announcements about her brand. Following this, it was officially revealed on February 18th that her lifestyle brand will now be known as “As Always.” The timing of this announcement is particularly noteworthy, as it aligns with the upcoming launch of her lifestyle show on Netflix, titled “Love’s Love, Meghan,” scheduled to premiere on March 4th.
A notable Instagram video was shared two weeks prior to the show’s launch, in which Meghan expressed excitement about her ongoing projects. Dressed casually in a white button-down shirt and jeans, she noted the surprise of having kept this information under wraps for so long. The intrigue surrounding her lifestyle brand has led to a considerable amount of curiosity among her audience, reflecting Meghan’s ability to engage her followers effectively.
In her announcement, Meghan elaborated on the rebranding process and the name change, explaining that “As Always” reflects her personal passions and pursuits. “Last year, I thought, ‘The American Riviera sounds like a great name,’” she stated. However, she felt the name was limiting and preferred something that aligned more closely with her creative vision and personal interests. The involvement of Netflix in her business endeavors only heightened her resolve to share this new chapter with her audience.
Meghan also emphasized the importance of crafting and gardening in her life, underscoring how this personal connection inspired the brand’s direction. “This is what I do, and I haven’t been able to share it with you in the same way for the past few years,” she expressed, indicating a desire for authenticity and a deeper connection with her audience through her brand.
The previous iteration of Meghan’s brand, known for its popular strawberry jam, garnered much attention, with celebrity endorsements from figures such as Kris Jenner, Mindy Kaling, and Chrissy Teigen. This popularity laid a solid foundation for Meghan’s transition into a more comprehensive lifestyle brand under the new name. “But there are as many products as I love, and now it’s time to share them with you,” she stated, hinting at a broader array of offerings that fans can expect going forward.
Conclusion
The rebranding of Meghan Markle’s lifestyle brand to “As Always” signifies more than just a name change; it embodies her multifaceted identity as a creator, entrepreneur, and individual passionate about meaningful pursuits. With the upcoming Netflix show and the promise of diverse products, Meghan aims to blend her personal values with her professional endeavors. This evolution of her brand represents her commitment to authenticity and engagement with her audience, as she invites them to join her on this exciting journey.
FAQs
1. What is the new name of Meghan Markle’s lifestyle brand?
The new name of Meghan Markle’s lifestyle brand is “As Always.” This change was announced in February 2023.
2. Why did Meghan Markle change the name of her brand?
Meghan felt that the previous name, American Riviera Orchard, was limiting and wanted a name that better reflected her creative vision and personal interests.
3. When will Meghan Markle’s Netflix show premiere?
Her Netflix lifestyle show, titled “Love’s Love, Meghan,” is set to launch on March 4, 2023.
4. What can fans expect from the new brand “As Always”?
Fans can anticipate a broader array of products related to crafting and gardening, reflecting Meghan’s personal interests and passions.
5. How has Meghan engaged with her audience regarding her brand?
Meghan has actively used social media to announce updates and express her excitement about her brand and upcoming projects, fostering a sense of community and connection with her followers.