As of Friday, August 1, 2025, the United States enters National Wellness Month, an annual campaign designed to encourage self-care and the development of healthy habits for mental, physical, and emotional well-being. First launched in 2018 by Live Love Spa, the month has grown into a nationwide movement embraced by wellness brands, hotels, employers, and individuals alike.
The campaign invites people to focus intentionally on four core areas: hydration, movement, mindfulness, and stress reduction. Hydration is emphasized as a foundation for better energy, mood, and cognitive performance. Movement, even in the form of a short daily walk or stretching session, is encouraged to support cardiovascular health and improve mental clarity. Mindfulness practices like meditation, deep breathing, and gratitude journaling help reduce stress and build emotional resilience. Stress-reduction efforts such as digital detoxes, screen-free time, and hobbies offer valuable ways to recharge in today’s fast-paced culture.
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Individuals are also invited to participate in a 31-day wellness challenge, often through downloadable calendars and social media prompts. The “I Choose Wellness” pledge, popularized by Live Love Spa, encourages people to commit to simple daily practices that support long-term well-being.
August serves as an ideal time for this national reset. As summer begins to wind down and routines start to shift toward back-to-school preparations or post-vacation schedules, the month presents a natural window for reflection and recalibration. Experts note that building healthy habits during this transitional time can have long-lasting impacts, helping to reduce stress and improve emotional stability throughout the year.
Employers are also getting involved, with many organizations offering flexible schedules, wellness workshops, longer lunch breaks, or on-site perks like chair massages and mindfulness sessions. These programs not only benefit employees’ well-being but have also been shown to reduce burnout, increase morale, and improve productivity across industries.
The wellness industry has embraced National Wellness Month with enthusiasm. Spas, hotels, and wellness brands across the country are rolling out special offers and experiences, from curated spa packages and wellness retreats to meditation classes and personalized self-care programs. In Los Angeles, Live Love Spa is hosting a two-day “Wellness Month Trends Event” that brings together media, wellness creators, spa professionals, and innovators to spotlight emerging services and products designed for whole-person health.
These activations also reflect larger wellness travel trends gaining momentum in 2025. Interest continues to rise in experiences focused on hydrotherapy, brain health, and longevity, as well as women’s wellness programming around topics like menopause and fertility. Many of these offerings also emphasize the value of community and social connection, integrating group activities into health-focused environments.
There are many simple ways individuals can engage in National Wellness Month. Starting with daily wellness calendars or journals, people can build routines centered on hydration, movement, mindfulness, and screen-time limits. Establishing boundaries around work, media, and social demands can also play a critical role in reducing stress. Practices like yoga, deep breathing, or even simply taking regular breaks to walk outdoors are accessible ways to integrate well-being into busy lives. Meanwhile, carving out time for rest, creativity, or connection with loved ones supports emotional resilience and a greater sense of fulfillment.
Though the campaign concludes on August 31, its core message is meant to extend throughout the year. National Wellness Month is not about quick fixes or one-time resolutions—it’s about cultivating sustainable habits that support physical health, emotional balance, and personal joy. By starting small in August, individuals can begin a longer journey toward greater wellness and life satisfaction.
National Wellness Month continues to gain cultural traction as a timely reminder of the importance of slowing down and caring for oneself. With greater awareness, professional engagement, and community participation, it represents more than a health campaign—it’s an invitation to live with more intention, balance, and vitality.
