By Kiara Webb, Senior Correspondent
ORLANDO, FL — June 2, 2025 — The Orange County Convention Center in Orlando, Florida, was a bustling hub of creativity, learning, and innovation this weekend as Premiere Orlando 2025, the largest beauty show in the United States, wrapped up a three-day extravaganza. From May 31 to June 2, the event brought together thousands of beauty professionals, top brands, and educators for an unparalleled experience focused on the future of the beauty industry.
Drawing attendees from across the U.S. and beyond, Premiere Orlando provided a rich blend of hands-on training, product exploration, and business development. Professionals from all corners of the beauty world—hairstylists, estheticians, nail technicians, barbers, and salon owners—converged to immerse themselves in the latest industry advancements and connect with peers and mentors alike.
Education and Expertise at the Forefront
Education was a cornerstone of the event, with more than 800 classroom sessions and demonstrations designed to upskill and inspire. Over 385 educators and industry influencers led seminars covering a wide range of topics, from hair coloring and cutting techniques to advanced skincare treatments, nail artistry, and salon management.
“Premiere Orlando is where the industry’s top minds gather not only to showcase innovation but to elevate each other,” said a platform educator during a Sunday session. “Whether you’re a seasoned stylist or new to the field, this show gives you tools to thrive.”
Workshops offered insights into emerging techniques such as scalp therapy, nano-blading, and clean beauty formulations, reflecting growing consumer demand for personalized and health-conscious treatments.
A Showcase of Global Brands
On the massive exhibit floor, more than 475 brands from 17 countries displayed cutting-edge products and tools. Attendees had the opportunity to interact with global powerhouses like Dyson, Olaplex, Redken, and Matrix. Innovations in sustainable packaging, multi-functional tools, and tech-enabled beauty solutions were among the key highlights.
Product launches were also a major draw. Several brands unveiled their latest innovations exclusively at the event, from AI-assisted skin analysis devices to eco-conscious haircare lines. Beauty professionals lined up for demos and samples, eager to integrate these advancements into their services.
Spa & Wellness Spotlight
This year, the spotlight expanded beyond traditional beauty services with the debut of the Spa & Wellness Lounge, a dedicated area focusing on holistic well-being. Attendees could engage in sound healing experiences, explore aromatherapy stations, and attend wellness talks tailored to spa professionals.
Mary Bemis, a respected voice in spa wellness, curated the Premiere Spa & Wellness Talks, which addressed topics ranging from client retention strategies to integrating mindfulness into service offerings. “The connection between inner wellness and outer beauty is stronger than ever,” Bemis noted during her keynote. “Professionals who can bridge that gap will lead the future of this industry.”
Competitions and Community
A spirit of friendly competition infused the event with excitement. The Hair Competition, powered by Hattori Hanzo Shears, saw stylists battle it out in precision cutting and avant-garde styling. Meanwhile, the Nailympia competition attracted elite nail artists who stunned judges with elaborate 3D designs and themed manicures.
The event wasn’t just about products and training—it also fostered community and networking. Lounges, meetups, and exclusive dinners gave attendees the chance to build meaningful connections with fellow professionals, potential employers, and brand representatives.
A Must-Attend for Industry Growth
Premiere Orlando’s scale and scope reflect its status as an essential annual gathering for beauty professionals. It offers a unique combination of education, inspiration, and commercialization, helping attendees sharpen their craft, expand their business, and stay ahead in a fast-evolving field.
Salon owner Jasmine Lee, attending for her fourth time, described the show as “transformative.” “Every year, I come back with new ideas, new products, and new confidence in how to better serve my clients,” she said.
With its 2025 edition, Premiere Orlando reinforced its position as a catalyst for progress in the beauty world. As trends evolve and consumer expectations rise, such events are vital in equipping professionals to meet the moment—and shape the future.
For those who missed this year’s show, organizers are already planning an even more expansive event for 2026. Additional regional shows, such as Premiere Birmingham and Premiere Anaheim, will also offer opportunities for continued learning and discovery throughout the year.