On August 2–3, 2025, the Anaheim Convention Center hosted the highly anticipated debut of FitExpo & AI Wellness, marking it as the West Coast’s largest convergence of fitness, wellness, and futuristic health technologies. Organized by National Fitness Productions in collaboration with AI Wellness, the two-day event drew approximately 50,000 fitness enthusiasts, athletes, influencers, and industry professionals.
This year’s expo wasn’t just about strength competitions and fitness gear—it served as the global launchpad for the AI Wellness Pavilion, which spanned three full days and acted as a “portal to the future of mind‑body optimization.” This immersive pavilion offered attendees access to 13 specialized precision health modules, ranging from heart care and gut health to financial wellness and biohacking. Featured experiences included an Avatar Challenge, AI diagnostic mirrors, live podcast filming on a New Media Row with 30 podcast stations, and an interactive Angels of Alignment Voting Wall that celebrated women’s health leadership. Festival organizers even filmed the final scenes of the documentary Infinite Wellness: The New Human Era, integrating attendees into their cinematic narrative.
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FitExpo Anaheim maintained its signature high-energy programming, featuring over 200 exhibitor booths and more than 15 live athletic competitions, including NPC bodybuilding, USPA powerlifting, strongman challenges, jiu-jitsu, Muay Thai, arm‑wrestling, and functional fitness contests. Attendees could observe or try their hand at a wide range of events including the NPC Muscle Contest and West Coast Naturals finals, intense USPA Powerlifting divisions such as raw and classic raw categories, Ape Games qualifying weekends for functional fitness athletes, and the MoveStrong BioStacks runway fashion and EMS circuit challenges.
Group workouts led by fitness influencers like Ryan O’Reilly, Glen McCready, Eric Bassett, and coaches D’Juan Woods and Michael Myers filled the Training & Wellness Zone with dynamic options such as Bodyweight Blast, Ultimate Athlete BootCamp, and influencer-led workout challenges. Health-focused presentations throughout the venue added depth to the physical activities—from Chef Mareya’s high-protein cooking demonstrations to seminars on mental health and emotional resilience. One standout panel, H.U.M.A.N.S., focused on mental wellness in sports, featuring athletes like Julius Maddox, Brandon Copeland, TD Davis, Flex Wheeler, and Don Singleton.
The AI Wellness Pavilion offered educational sessions covering innovation areas such as highly personalized genomics, wearables, and digital twin health plans; AI-driven strategies for diet, microbiome balance, and inflammation management; cognitive longevity and Alzheimer’s prevention; and emerging diagnostic and wearable technologies reshaping clinical care. This forward-thinking ecosystem also provided a platform for wellness entrepreneurs to showcase innovations via pitch-stage business contests and network with key players in digital health through the AI Wellness Platinum Network.
The VIP experience enhanced attendee access with early admission to select zones, participation in cinematic filming areas, and networking with wellness influencers and speakers. Highlights included the Bernard Hiller Infinite Wellness Masterclass, where attendees received motivational coaching from the Hollywood strategist known for guiding actors and entrepreneurs to global success.
FitExpo Anaheim 2025 uniquely combined traditional fitness culture with immersive AI-powered health diagnostics and educational programming. It was also presented as the prototype for upcoming AI Wellness Centers of Excellence, with international expansions planned in the UAE and Korea for 2026 and additional U.S. locations scheduled in Las Vegas and Miami later this year. The event created a hybrid environment of connection, storytelling, and commercial engagement, making it not only a hub for fitness but also a launchpad for the next generation of wellness innovation.
FitExpo Anaheim 2025 delivered more than just high-octane workouts and strength showcases—it launched a new paradigm at the intersection of wellness and technology. With its immersive AI Pavilion, industry panels, entrepreneurial pitch platforms, and cinematic storytelling, this inaugural event shaped a global vision for holistic health, longevity, and digital-first wellness engagement.
