Discover how Liza Baliad transitioned from engineer to founder of Renew by Liz, a Canadian skincare and cosmetics brand committed to sustainability, quality, and giving back.

From Blueprints to Boardroom: The Making of a Successful Engineer Entrepreneur

Liza Baliad had always been guided by logic, precision, and innovation, traits that served her well during her time as an engineer. Yet, her entrepreneurial journey was about to unfold in an unexpected direction, taking her from the world of blueprints and technical solutions to the creative realm of cosmetics and skincare. But it wasn’t just her technical expertise that led her to success; it was her passion for creating beauty that aligned with her ethical values, a mission that transcended the formulas she was creating in the lab.

As she transitioned from engineer to entrepreneur, Baliad’s purpose grew beyond just creating effective beauty products. It became about blending sustainability, purity, and ethics in everything she did. Her vision culminated in the founding of Renew by Liz, a skincare and cosmetics brand that doesn’t just promise beauty but also reflects the values of inclusivity and responsibility.

A Vision Rooted in Passion

The story of Renew by Liz began in a space where beauty and nature harmonized. Liza Baliad’s deep commitment to sustainability and quality drove her to envision a brand that would be different from the rest, one that did not compromise on ethics or effectiveness. This was the birth of Renew by Liz: a cosmetics line that would not only embody the highest beauty standards but also promote environmental consciousness and social responsibility.

From the start, Baliad’s journey was not about following trends; it was about creating a lasting impact. She sought to offer beauty products that were paraben-free, hypoallergenic, non-comedogenic, halal-certified, and cruelty-free. These attributes made Renew by Liz stand out in a crowded market, as they aligned with the highest standards of beauty and ethics, an essential component for a brand aiming to appeal to conscientious consumers.

But it wasn’t just about quality; it was about purpose. Baliad’s vision wasn’t simply to sell skincare products; it was to create products that told a story, each product was a testament to her commitment to sustainability, purity, and inclusivity.

The Launch of Renew by Liz

The transition from engineer to entrepreneur wasn’t without its challenges. Baliad’s background in engineering meant she had a deep understanding of processes and systems, but building a brand in the beauty industry required an entirely different skill set. There was a learning curve, understanding the intricacies of skincare formulations, sourcing natural ingredients, and developing packaging that was both eco-friendly and aesthetically pleasing. Yet, Liza embraced this challenge with the same vigor that had fueled her engineering career.

The breakthrough came when Baliad successfully launched Renew by Liz, turning her passion for natural beauty into a full-fledged business. She didn’t just create another line of skincare products; she created a movement, a call to embrace beauty that did no harm to the planet or its people.

Renew by Liz began with a mission to provide cruelty-free, vegan, and natural skincare, but it grew into something much larger. The brand became a reflection of Liza’s own values: a commitment to making a difference, not just through products, but through actions that spoke louder than words.

Beyond Beauty: A Brand with a Heart

As much as Renew by Liz focuses on delivering top-tier cosmetics and skincare, Liza Baliad’s philanthropic efforts are an integral part of the brand’s identity. She knew from the start that if she was going to build a business that celebrated beauty, it had to give back.

One of the cornerstones of the brand’s charitable initiatives is Baliad’s support for cancer patients. Her involvement in Pantene’s Beautiful Lengths program, which creates real wigs for cancer patients, was just the beginning. By donating her hair to the cause, Baliad reinforced her commitment to cancer awareness and support.

However, the true turning point came when she decided to integrate philanthropy into the core of Renew by Liz’s business model. A portion of every dollar earned from the sale of lip treatment products is donated to the Canadian Cancer Society, supporting women who are battling cancer. This wasn’t just a marketing strategy, it was an embodiment of Liza’s personal commitment to helping those who need it most.

What Makes Renew by Liz Unique

Renew by Liz’s uniqueness lies in the seamless blend of quality, sustainability, and philanthropy. It’s not every day that a beauty brand is born from an engineer’s precise understanding of product formulation, yet that’s exactly what Liza Baliad has created. The beauty of Renew by Liz is its ability to serve customers who are not only looking for effective beauty products but also want to be part of something larger, something that contributes positively to the world.

Baliad’s line of skincare products is entirely botanical, vegan, and made with natural ingredients derived from plants, each product designed to be non-allergenic and effective for all skin types. But what sets the brand apart isn’t just the products; it’s the way Renew by Liz makes its customers feel.

Renew by Liz’s ethos of inclusivity is evident not just in the products themselves but in the brand’s messaging and culture. Baliad has made it clear that everyone is welcome and celebrated, regardless of their skin type, ethnicity, or background. The brand’s commitment to inclusivity is one of the key pillars of its success, and it resonates deeply with a diverse and loyal customer base.

A Lasting Legacy: From Engineer to Entrepreneur

Liza Baliad’s journey from engineer to entrepreneur is a powerful example of how passion, dedication, and a commitment to making a positive impact can drive a business to success. She didn’t just build a company; she built a brand that reflects her values and personal mission.

Today, Renew by Liz is not just a beauty brand, it’s a movement. It’s about celebrating beauty without compromise, offering products that promote self-care while also giving back to the community. As Baliad continues to grow her business, her mission remains clear: to provide beauty that heals the soul, uplifts the community, and honors the planet.

Take the Next Step with Renew by Liz

If you’re looking for beauty products that align with your values, Renew by Liz offers not only high-quality skincare and cosmetics but also a brand that believes in making a difference. Explore their collection today and discover the power of beauty that doesn’t just look good but feels good too.

To learn more, visit Renew by Liz, or follow them on Facebook and Instagram for the latest updates and product launches.