ViaCRM.io is transforming influencer marketing with a scalable, transparent, and accessible platform for all agencies.
In the ever-evolving landscape of influencer marketing, agencies are constantly seeking innovative ways to manage campaigns more effectively and transparently. Foong Yuh Wen, the founder of SushiVid, has experienced firsthand the challenges of scaling influencer campaigns with outdated tools like spreadsheets. In 2025, this led to the creation of a creator relationship management platform, ViaCRM.io, designed to streamline and improve the way influencer marketing campaigns are managed.
The Evolution from Agency to Innovator
When SushiVid was founded in 2015, it began as a B2B marketplace, much like many platforms emerging during the marketplace boom of that era. The goal was to help brands discover and work with influencers, and while the model helped drive early awareness and leads, it quickly revealed its limitations.
As real campaigns became more complex, it became clear that a surface-level marketplace could not support the operational depth required to run effective influencer marketing campaigns. Campaign management demanded far more detail, coordination, and accountability than the marketplace infrastructure could offer. Like many teams in the industry, SushiVid relied heavily on spreadsheets. Despite their limitations, spreadsheets proved to be the most practical tool at the time.
However, technology has always been at the heart of SushiVid’s long-term vision. Rather than continuing to build a marketplace, Foong chose to build technology that would first serve her own team better. The focus shifted to eliminating fragmented workflows, removing the dependency on spreadsheets, and creating a single platform where all campaign data could be synchronized, updated in real time, and managed end-to-end.
This led to the development of ViaCRM, a Creator Relationship Management platform built from years of hands-on experience running influencer campaigns. What began as an internal tool has now matured into a platform ready to be shared with other agencies, offering greater transparency, efficiency, and scalability in how influencer marketing campaigns are managed.
The Game-Changer: ViaCRM.io
ViaCRM.io was developed in response to the inefficiencies Foong observed within the influencer marketing industry. Many agencies continued to rely heavily on spreadsheets, tools that were error-prone, lacked clear version control or update timestamps, were difficult to scale, and often created communication gaps across teams.
Foong envisioned ViaCRM.io as a purpose-built solution to streamline the entire influencer marketing workflow, replacing fragmented processes with a single, centralized platform. The goal was to give agencies a more transparent, efficient, and reliable way to manage campaigns from start to finish.
Designed with simplicity and accessibility in mind, ViaCRM.io stands out for its intuitive interface and user-focused design. Unlike many complex and costly CRM platforms, ViaCRM.io now offers a flexible pricing model that accommodates agencies of all sizes, removing the financial barriers that often challenge small and medium-sized businesses. This combination of affordability, ease of use, and scalability makes it a practical solution for teams looking to streamline operations without compromise.
One of ViaCRM.io’s most distinctive features is its commitment to transparency. The platform provides influencers with a clear, data-backed view of where they stand, across pricing, engagement, and performance metrics, so they understand their real position in the market. This transparency empowers influencers to improve, make informed decisions, and compete on a more level playing field.
Beyond improving visibility and transparency, ViaCRM.io was built to solve the operational pain agencies face every day. Campaign reports are updated automatically in real time, removing the need for manual data entry or constant spreadsheet maintenance. All communications with influencers, from negotiations to deliverables and feedback, are recorded within the platform, ensuring full visibility across teams. This centralization eliminates information silos, reduces dependency on individual employees, and ensures that campaign context, history, and decisions are never lost when team members transition. By turning fragmented workflows into a single source of truth, ViaCRM.io allows agencies to operate more efficiently, consistently, and confidently at scale.
A New Era of Influencer Marketing
ViaCRM.io isn’t just a tool for managing influencer campaigns, it’s part of a larger movement toward greater transparency and efficiency in influencer marketing. The platform aims to be open-source, meaning that agencies can contribute to and benefit from a growing knowledge base. This collaborative approach ensures that the platform becomes more powerful over time, as data from various campaigns helps to improve the software’s functionality.
As more agencies adopt ViaCRM.io, the platform continues to evolve. Foong’s vision is not only to provide a better tool for campaign management but to reshape the influencer marketing industry by encouraging greater collaboration and transparency among agencies.
The Impact of ViaCRM.io on Influencer Marketing
ViaCRM.io is currently inviting agencies to join its beta program, offering early access to a platform designed for simpler, more efficient influencer marketing campaign management. By providing a user-friendly, cost-effective alternative to outdated tools, ViaCRM.io aims to help businesses stay competitive in a rapidly evolving industry. Beta testers will gain access to powerful features that streamline campaign management, track results, and improve overall campaign effectiveness, shaping the platform before its official launch.
As the influencer marketing landscape continues to evolve, ViaCRM.io stands at the forefront of innovation, helping agencies streamline their processes and achieve greater success in their campaigns.
A Step Toward Innovation in Campaign Management
ViaCRM.io represents a significant step forward in the world of influencer marketing. It’s not just about managing campaigns, it’s about embracing a new way of working that’s more transparent, efficient, and accessible to agencies of all sizes.
If you’re interested in exploring how ViaCRM.io can transform your agency’s influencer marketing efforts, you can learn more about the platform and its features at ViaCRM.io.
To learn more about SushiVid, you can also explore the following links:
